The music industry is tough—but you don’t have to navigate it alone.
We are a team of industry professionals passionate about helping up-and-coming artists grow their platform, build their brand, and make smarter business decisions in their careers. Founded by experts in music management, videography, and marketing, our mission is to provide the knowledge and resources we wish we had when starting out.
Through our educational platform, we offer hands-on coaching, 1-on-1 support, and practical tools to help artists avoid common pitfalls and take control of their careers. Alongside this our podcast will bring in industry leaders to share real-world insights, giving you a front-row seat to the strategies that drive success in today’s music landscape.
If you're serious about your music career, we’re here to help you take it to the next level.
Cut out over 10+ years of mistakes and learn from people who have been there and done it. Our team are market leaders in the three areas of the music industry that you need to have on point, Management, Videography & Marketing
Our aim is to build an army of talent, that is ready to take on the music industry and be the 1% that turn their talent into a career. We know you can't do it alone, thats why our guidance and a community full of hungry artists is the secret sauce to get you there!
Matt started a band in 2011 and moved to London in 2013 with the band. He didn't get signed until 2015, so it essentially took them 4 years of learning (And spending) to figure out what the right strategies were. The band was sold the dream and ultimately over spent on something that was not necessary. This impacted the release of the next tracks and videos and had a knock on effect which ultimately ended the band. Matt took everything he learned and implemented a fix, he now manages the fastest growing indie band in the UK, helping scale from pub gigs to selling out the o2 within 18 months, using the exact strategies we are going to teach you!
James is the founder of Grizzly Media, a market leading, music videography agency in the UK. James and his team have most recently been at the forefront of Myles Smith debut album and his videos have accumulated over half a billion views worldwide. James is going to be at the forefront of helping you turn your content viral, no matter what equipment you have.
Jake is the founder of Curnow Media Group, a social media marketing agency based in the UK. Jake has helped not only music artists, but multi-million pound business scale through social media marketing. Jake is going to hold your hand through your marketing journey, making sure you have a plan to execute which will grow your following, sell tickets and gain loyal fans!
The Mercians